ART OF MARKETING: History of Trailers – Part II

So. Where were we? Right. Since its origin in 1912 trailers have gone through various transformations, from the first one which was conceived not for a movie, but a Broadway show; to the rise and fall of the National Screen Service, which held a monopoly of this marketing tool until the 60's and 70's, when … Continue reading ART OF MARKETING: History of Trailers – Part II

EL ARTE DE LA MERCADOTECNIA: La Historia de los Trailers – Parte I

Te encuentras sentado en el mejor asiento de la sala de cine con una caja enorme de palomitas con mantequilla extra en tus piernas y un vaso extra grande de tu bebida diabética preferida en tu mano, esperando con ansias para que la película por la que pagaste un boleto comience. Las luces se apagan, … Continue reading EL ARTE DE LA MERCADOTECNIA: La Historia de los Trailers – Parte I

ART OF MARKETING: History of Trailers – Part I

There you are, sitting in the best seat of the movie theatre with a big bucket of buttery popcorn on your lap and an extra large cup of whichever sugary drink you prefer in your hand, anxiously waiting for the movie you paid a ticket for to start. The lights go down, you shift in … Continue reading ART OF MARKETING: History of Trailers – Part I

THE ART OF MARKETING: Batman (1989)

Welcome to "THE ART OF MARKETING", where we analyze the campaigns used to sell films, from those that were successful to the interesting to the ones that failed. Today, on it's 30th anniversary, we look back into the struggles and successes for Batman. Released in 1989, Tim Burton's Batman elevated superheroes into the money making … Continue reading THE ART OF MARKETING: Batman (1989)

The Art of Marketing – Avengers: Endgame

Welcome to the first edition of "The Art of Marketing", where we analyze the campaigns used to sell films, from those that were successful to the interesting to the ones that failed. Before Avengers: Endgame was released, predictions were made regarding the amount of money it would take in on its opening weekend. Although everyone … Continue reading The Art of Marketing – Avengers: Endgame