ART OF MARKETING: History of Trailers – Part II

So. Where were we? Right. Since its origin in 1912 trailers have gone through various transformations, from the first one which was conceived not for a movie, but a Broadway show; to the rise and fall of the National Screen Service, which held a monopoly of this marketing tool until the 60's and 70's, when … Continue reading ART OF MARKETING: History of Trailers – Part II