ART OF MARKETING: History of Trailers – Part I

There you are, sitting in the best seat of the movie theatre with a big bucket of buttery popcorn on your lap and an extra large cup of whichever sugary drink you prefer in your hand, anxiously waiting for the movie you paid a ticket for to start. The lights go down, you shift in … Continue reading ART OF MARKETING: History of Trailers – Part I

THE ART OF MARKETING: Batman (1989)

Welcome to "THE ART OF MARKETING", where we analyze the campaigns used to sell films, from those that were successful to the interesting to the ones that failed. Today, on it's 30th anniversary, we look back into the struggles and successes for Batman. Released in 1989, Tim Burton's Batman elevated superheroes into the money making … Continue reading THE ART OF MARKETING: Batman (1989)